Has your Blockchain idea reached its projected market penetration? Have your investors and employees been impressed by the adoption rates of your product?

To reach our goals we have to think seriously about design. It is no accident that the highest adoption rates in the blockchain-universe are held by companies that have used design strategically and with foresight, rather than thinking of design as just another task to be completed before a launch. Those few companies are poised to be Uber-successful as Blockchain products move beyond a niche playground and toward the mass market.

But success isn’t reserved for those few companies, and great design in Blockchain doesn’t have to be a mystery. This talk will provide an overview of what successful Blockchain design-efforts look like, how the best digital products are designed, and eight specific design considerations that are important to all Blockchain and crypto efforts.

Don’t just make it pretty. Make it easy. Make it compelling. Make it indispensable.