9:00am - 9:30am

Eric Weaver – CEO And Co-Founder Of Transparent Path

Arsenic in your rice. Donkey meat in your ground beef. Salmonella in your child’s shampoo. Sugar water in your grandmother’s insulin shot. Incidents of counterfeit products, contamination, and outright fraud are mushrooming in the food, beauty and pharma sectors — and consumer trust has plummeted to historic lows. But what if your products could talk? Tell you where they came from, and where they’ve been? If they were real – or if they’d spoiled?

Former Xerox blockchain lead Eric Weaver discusses the growing risks around these very personal products and how distributed ledger tech is allowing brands to demonstrate proof of origin, chain of custody, and marketing claims. Attendees will walk away with a deeper understanding of how integrating IoT and blockchain technologies with on-the-ground certification is transforming the if they’d spoiled?

Using Blockchain Based Proof of Origin & Chain of Custody to Increase Shipping Efficiencies and Restore Customer Confidence

Eric Weaver, CEO and co-founder of Transparent Path, advises brands in the food & beverage, packaged goods and cannabis sectors on how to build proof of origin and chain of custody systems, via IoT automation, digital packaging, certification, and blockchain provenance. By demonstrating transparency and trustworthiness, brands reduce reputational and share price risk, improve efficiencies, increase regulatory friendliness, incentivize partner compliance, and grow consumer trust in an increasingly distrustful world.

 

Eric Weaver / CEO and co-founder of Transparent Path