With a promise of increased transparency and security, the concepts behind blockchain have quickly gained adoption in the digital advertising industry. However, the hurdles to actual implementation have been–and will continue to be–more economic- and social-driven than technological. To get further faster, Manny Puentes, Founder and CEO of Rebel AI, will talk about how to approach adoption in phases, rooted in identity, consensus, and currency. The talk will also focus on how advertising is approaching the technology today and how the blockchain-based roadmap will evolve by 2020.
Manny Puentes- The Future of Blockchain in Advertising
Manny Puentes / Founder & CEO, Rebel AI