In her role at NYIAX, Carolina Abenante leads the company’s business strategy, development and investor relations. Ms. Abenante has been in the New York City tech and advertising scene since 1999, when she was the first Director of Corporate Development for Juno Online Services, focusing on mergers and acquisitions and domestic and international strategic partnerships. She went on to become the Sr. Director of Business Development and was part of the founding digital advertising tech and advertising team for Reed Elsevier Ltd in the US for over 500 publications, websites and technology platforms (NYSE and LSE listed). Ms. Abenante later became the EVP and the VP of International Strategy, Legal and Development for start-ups such as Voicestar Inc. and Phorm Inc. (AIM), developing inroads into internationalization of their brands and products. She later became a consultant on strategy and business development for several major New York City and International start-ups and companies seeking to develop new strategies for the development and creation of RTB platforms.