Pamela Norton-Shelpuk is the Founder & CEO of Borsetta, an advanced technology company securing and protecting high value and mission-critical assets to defeat counterfeit and fraud. Borsetta is a secure enterprise platform where businesses can title, authenticate, and securitize physical assets with unique, tamper-proof nano-ID’s. Businesses can provide accountability and transparency within their supply chain and protect their brand while consumers can validate their purchased product is real and authentic. This “digital ledger” travels with each product from start to finish, providing a chronological, immutable history. Borsetta’s patented technology supports a new decentralized economy for tangible, non-tangible and non-fungible “one-of-a-kind” assets.
Pamela is also a pioneer in the development and launching of early-stage disruptive technologies that create new and better services for consumers and businesses in the healthcare, telecommunications, transportation, fashion, e-commerce sectors . Her clients ranged from emerging brands to Fortune 500 companies including United Airlines, IBM, AT&T and American Express. In 1999, Pamela co-founded an Internet access service for airports and other transportation hubs, which was acquired by a European communications conglomerate in 2001.
Pamela serves as an Advisory Board member for Global Women In Blockchain, Colorado Succeeds, Naya Life Foundation, and a founding Activator for SheEO. Pamela holds a BS degree in International Business from Regis University and spent several years studying International Relations at Sophia University in Tokyo, Japan.